|Image courtesy of ericg212001|
Do you know what having a "clear line of sight" means? And why it's important?
Let's start there...
In a nutshell, a "line of sight" is the straight line between you and your target. In this case, the target is the customer and the customer experience. When employees have a clear line of sight, they...
- know how they contribute to the customer experience
- know what it means to deliver a great customer experience, and
- they have the tools and training - and are empowered - to do so
Note: The views expressed in this post for InsideCXM.com are mine and do not necessarily represent the views of SDL/InsideCXM.com.