|Image courtesy of GMC|
Those are just some of the questions addressed in an eBook I wrote - and GMC Software released - about six weeks ago. And during a recent podcast with GMC Software.
If you've seen the eBook, you'll know that I also interviewed five global CCOs to get insights into how they landed their roles, their key challenges and how they overcame them, and advice for current and future CX executives. I was honored to speak with:
- Christine Corbett, CCO, Australia Post
- Nick Frunzi, CCO, Esri
- Ingrid Lindberg, former 4-time CCO, most recently with Prime Therapeutics
- Isabelle Conner, CMO/CCO, Assicurazioni Generali Spa
- Donna Peeples, CCO, Pypestream
For a CliffNotes version, have a listen to this podcast with Mirza Baig of GMC Software, during which he and I discuss some of the highlights of the CCO interviews, and I answer his questions about this role. One of my favorite questions was about my "Shark Tank sales pitch" about the CXO role: Why does a company need a customer experience executive? I won't give away the answer here... you'll have to listen to hear my response.
You are serving a customer, not a life sentence. Learn how to enjoy your work. -Laurie McIntosh